In a bid to further promote sub-regional tourism, a Ghanaian tourism delegation consisting of high level officials from the Ghana Tourist Board, Travel and Tourism Industry has arrived in Banjul on a five-day working visit.
According to Mr. Lamin Saho, the Director of Gambia Tourism Authority, the development was followed by a recently concluded familiarisation trip to Ghana by a cross section of The Gambia Tourism Stakeholders, which included GTA, GHA, ASSET, TTAG and Fashion Designers in partnership with Slok Air International. He added that the programme was further supported by The Gambia Chamber of Commerce and Industry. Mr. Saho said the objective of the return visit is to consolidate the existing collaboration and to further discuss issues of partnership in the area of sub-regional tourism and marketing. He further stated that a comprehensive programme has been outlined to enable the Ghanaian delegation experience the best of Gambian hospitality, the range of attractions and accommodation facilities. He indicated that various discussions would be held to work out a common programme and a joint promotional strategy at the level of the sub-region, particularly to increase the volume of visitors to the respective countries; that the tour will be concluded with the signing of a comprehensive memorandum of understanding between the two countries in the area of joint marketing and sub-regional tourism.
Mr. Alieu Secka, the Chairman of The Gambia Hotel Association, said the idea is meant to promote ECO-Tourism in the sub-region, adding that they want to use the Tourism industry to create jobs in different tourist enterprises. He added that the visit would enable them learn more from each other and about each other pertaining to tourism.
Mr. Adama Bah of "ASSET" said the initiative is to look at the overall benefits and interests of each country in the tourism industry, either in craft, carving, painting and any other thing of tourism benefits and interests.
Mr. Alhaji Idris Abdulkareem of Slok Air indicated that his company sponsored the initial "Air Fare" tourism to make it easy and cheap for the tourists within West African countries.
A Ghanaian delegate, Mr. Prince A.A Sanni of the Ghanaian Tour Operators' Union, said that the visit is also to familiarise themselves with the small scale industries in the tourism sector and how to bring them to their focus. The program was held at the Sun Beach Hotel, on Monday 9 July.
allAfrica.com: Gambia: Gambia & Ghana to Collaborate On Tourism Promotion (Page 1 of 1)
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